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Intel Joins Microsoft and TiVo to Deliver TV Mobility This Summer
"Tune In and Enjoy This Ride"

The Travel Industry Association (TIA) predicts a record-breaking 328 million trips will be taken from June to August , and  this year will be able to have TiVo ToGo, a program being developed to run on Windows Mobile-based Portable Media Centers, and certain Smartphones and PocketPCs. The systems all include Intel Mobile Media Technology as well.

Select American Airlines customers will be among the first to try out the latest summer travel technology with free Portable Media Centers loaded with TiVo content via a chartered flight on June 8, 2005, hosted by American Airlines, TiVo, Microsoft and Intel. Additionally, Microsoft and TiVo are launching the "Summer of Mobility" program, in which someone each day will win a mobile entertainment package consisting of a Portable Media Center and TiVo set top box. The giveaways will begin on the first official day of summer – June 21– through Labor Day 2005. 

Travelers will have the ability to transfer their favorite shows stored on their TiVo Series2 digital video recorders to a Windows XP PC for playback on Windows Mobile devices such as Portable Media Centers and newer Smartphones and PocketPCs. This extension of the TiVoToGo service will provide travelers the flexibility to watch their favorite shows whenever and wherever they want, with more options for enjoying entertainment on a variety of mobile devices.

“TiVo has always been at the forefront of putting consumers in charge of their entertainment experience,” said Matt Wisk, senior vice president and chief marketing officer, TiVo. “Now, by extending the TiVoToGo service to support multiple Windows Mobile-based devices and more, TiVo is enabling our subscribers to watch their favorite TV shows whenever and wherever they want. TiVo and its valued partners will continue to deliver an entertainment experience unmatched by generic cable or satellite DVRs (digital video recorders).”

“It's exciting to see our vision of digital entertainment anywhere come to life in partnership with TiVo and Intel,” said John Pollard, senior director of Windows Mobile Applications and Services Marketing at Microsoft Corp. “With the launch of TiVoToGo , we are able to deliver even more content options on more Windows Mobile-based devices such as Portable Media Centers and newer Smartphones and PocketPCs, making this summer more enjoyable for people wherever their travels may take them."

“Intel Mobile Media Technology, which provides the brains for most Windows Mobile-based Portable Media Centers, helps put a rich mobile entertainment experience in the palm of the traveler's hand to enjoy in a plane, car, commuter train or waiting room,” said Tad Hetu, director, Consumer Electronic Platforms, Cellular and Handheld Group, Intel.

In addition to the expanded TiVoToGo services on the various portable devices, TiVo subscribers may also take advantage of the new Humax 40-hour DVD recorder, which is now available at retail stores nationwide, as well as MyDVD Studio 6.1 software from Sonic. Both products enable consumers to securely burn TV shows recorded on a TiVo DVR to DVD for playback on any of the millions of DVD players and DVD-equipped PCs worldwide.

About ITSG News Desk
ITSG News Desk trawls the world's news sources for stories and updates on IT solutions that deliver ROI by reducing costs and/or cutting time-to-market, as well as other products and services that can produce bottom-line gains for enterprises.

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