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Intel Joins Microsoft and TiVo to Deliver TV Mobility This Summer
"Tune In and Enjoy This Ride"
By: ITSG News Desk
Jun. 9, 2005 08:00 PM
Industry Association (TIA) predicts a record-breaking 328 million trips will be
taken from June to August , and this year will be able to have TiVo ToGo, a program being developed to run on Windows Mobile-based Portable Media Centers, and certain Smartphones and PocketPCs. The systems all include Intel Mobile Media Technology as well.
Select American Airlines customers will be among the first to try
out the latest summer travel technology with free Portable Media Centers loaded
with TiVo content via a chartered flight on June 8, 2005, hosted by American
Airlines, TiVo, Microsoft and Intel. Additionally, Microsoft and TiVo are
launching the "Summer of Mobility" program, in which someone each day
will win a mobile entertainment package consisting of a Portable Media Center
and TiVo set top box. The giveaways will begin on the first official day of
summer – June 21– through Labor Day 2005.
“TiVo has always been at the forefront of putting consumers in charge of their entertainment experience,” said Matt Wisk, senior vice president and chief marketing officer, TiVo. “Now, by extending the TiVoToGo service to support multiple Windows Mobile-based devices and more, TiVo is enabling our subscribers to watch their favorite TV shows whenever and wherever they want. TiVo and its valued partners will continue to deliver an entertainment experience unmatched by generic cable or satellite DVRs (digital video recorders).”
“It's exciting to see our vision of digital entertainment anywhere come to life in partnership with TiVo and Intel,” said John Pollard, senior director of Windows Mobile Applications and Services Marketing at Microsoft Corp. “With the launch of TiVoToGo , we are able to deliver even more content options on more Windows Mobile-based devices such as Portable Media Centers and newer Smartphones and PocketPCs, making this summer more enjoyable for people wherever their travels may take them."
“Intel Mobile Media Technology, which provides the brains for most Windows Mobile-based Portable Media Centers, helps put a rich mobile entertainment experience in the palm of the traveler's hand to enjoy in a plane, car, commuter train or waiting room,” said Tad Hetu, director, Consumer Electronic Platforms, Cellular and Handheld Group, Intel.
In addition to the expanded TiVoToGo services on the various portable devices, TiVo subscribers may also take advantage of the new Humax 40-hour DVD recorder, which is now available at retail stores nationwide, as well as MyDVD Studio 6.1 software from Sonic. Both products enable consumers to securely burn TV shows recorded on a TiVo DVR to DVD for playback on any of the millions of DVD players and DVD-equipped PCs worldwide.
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