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SIVOO Announces Technology Services Agreement with JumpTV
SIVOO Announces Technology Services Agreement with JumpTV

PHILADELPHIA, Feb. 12 /PRNewswire-FirstCall/ -- SIVOO(TM) Holdings (Pink Sheets: SIVO), creators of the CEDR technology platform for IP video management announced today that it has entered into a three-year technology services agreement with JumpTV Inc. (TSX, AIM: JTV). This multi-year strategic relationship leverages SIVOO's CEDR technology platform to create Video-On-Demand (VOD) assets from JumpTV's extensive streaming content offering of over 10,000 live sports events per year from over 175 sports properties and 250 channels from 70+ countries.

SIVOO will turn a large portion of high-demand Sports and Latin American content from JumpTV into Video-On-Demand and will manage the distribution of this video to JumpTV and their partners. "The CEDR technology platform provides JumpTV with the ability to leverage their existing video assets into multiple distribution channels as Video-On-Demand in order to reach the largest possible audience," said Christopher Myers, SIVOO's president and chief operating officer.

"The relationship with SIVOO is a prime example of the ways JumpTV is embracing new technologies, platforms and relationships worldwide to better serve our users and to help expand the base of potential advertisers everywhere," said Jordan Banks, CEO of JumpTV.

Burhan Fatah, Ph.D., SIVOO's founder and chief executive officer added that "this agreement is the cornerstone of our goal to lead in the market for IP video technology services. We are very proud to have JumpTV as a partner because of their leadership in Internet video and the outstanding quality of their content."

About SIVOO

Founded in 2000, SIVOO, Inc. operates the first Internet TV network of multicultural on-demand entertainment, and has created CEDR, an end-to-end solution to encode, distribute, and monetize video across distribution channels including Internet, mobile, and IPTV. With SIVOO, video assets are easily and automatically managed and distributed to Internet sites like YouTube and MetaCafe, mobile platforms like Verizon V-Cast, cable outlets like Charter Communications broadband, and IPTV providers like Verizon FIOS TV and Verismo.

About JumpTV

JumpTV (http://www.jumptv.com/, http://www.collegesportsdirect.com/) is a world leading broadcaster of sports and international television over the Internet. JumpTV streams over 10,000 live sports events per year in partnership with over 175 sports properties and also streams over 250 television channels from 70+ countries around the world. JumpTV delivers its users full-screen sports, news and entertainment content on a real-time basis to all corners of the globe via ordinary Internet connections on their home computers and laptops.

Media & Investor Contacts: For SIVOO: Megan Catranis SIVOO, Inc. mcatranis@sivoo.com SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward-looking statements.

SIVOO, Inc.

CONTACT: Megan Catranis of SIVOO, Inc., +1-215-592-0483,
mcatranis@sivoo.com

Web site: http://www.sivoo.com/
http://www.jumptv.com/
http://www.collegesportsdirect.com/

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