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Security May Drive New ISP Business, Says Parks
Parks Associates Reports Indicates Growing Protection Requirements

More than one-half (56%) of U.S. broadband households have received an Internet protection solution from their broadband ISP, although only 11% currently pay for these services, according to Parks Associates' recent study Profiles of PC Usage.

Nevertheless, these security solutions, which can include antivirus, anti-spyware, anti-spam, pop-up blockers, and parental controls, could lead to greater customer retention and future revenue growth as ISPs expand these services. Two-thirds of U.S. and Canadian households indicate a willingness to pay for such services, according to Parks Associates' Global Digital Living survey.

"Along with the many benefits of broadband Internet connectivity, it also brings concerns about viruses, spyware, and other maladies," said Kurt Scherf, vice president and principal analyst at Parks Associates. "Although most home users report using their own security and protection packages, Internet service providers have a significant opportunity to offer such services not only as customer satisfaction and retention tools but also as value-added services and revenue drivers."

Scherf points to the early moves by Canadian broadband providers Bell Canada and TELUS as potential models. Both carriers offer a variety of fee-based security solutions to their customers, and Bell Canada in particular has found that its offering is driving a large percentage of the provider's value-added solutions revenues at present.

About Security News Desk
SYS-CON's Security News desk trawls the world of security for news of software, hardware, products, and services that seems likely to be of interest to infosec professionals and summarizes them for easy assimilation by busy IT managers and staff.

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