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Parasoft Sets Up Shop In London, Plans On Expanding
John Rodford Will Be the Managing Director

Parasoft has opened an office in London, it was announced. Parasoft has been looking to expand its presence in Europe. The company's first London-based office provides access to all major EU markets.

John Rodford, former Sales Director for Reasoning UK and Continuus Software, has been installed as managing director. As director of the London office, Parasoft said, he will be responsible for setting up and driving Parasoft's sales and support strategy in Europe - a clear indicator of the company's desire to crack overseas markets.

Dr. Adam Kolawa, CEO of Parasoft, said, "The London office, under Rodford's leadership, will enable Parasoft to expand its presence in Europe and increase the service and support that we provide to our European customers." He added, "John's experience provides him with a strong understanding of the software development issues affecting companies in Europe."

Beginning November 3, 2004, Parasoft will hold outsourcing and customer seminars at the London Stock Exchange. These events are directly related to the newly created office. Parasoft executives, including Dr. Kolawa, will be on hand to update customers on Parasoft's business strategy and product portfolio. In the process, Parasoft may also pick up a few clients.

The seminars will showcase examples, showing how much money companies can save by outsourcing. Parasoft will show attendees how to reduce outsourcing risk by implementing automated software analysis solutions to measure outsourcer service level performance.

About ITSG News Desk
ITSG News Desk trawls the world's news sources for stories and updates on IT solutions that deliver ROI by reducing costs and/or cutting time-to-market, as well as other products and services that can produce bottom-line gains for enterprises.

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