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Next Generation #IoT Tools: #Beacons | @ThingsExpo #M2M #ML #BigData
Beacons are a leading edge technology that combines sensors with geolocation and Bluetooth connectivity
By: Jonathan Fries
Dec. 17, 2016 07:30 PM
Walk through an airport or a shopping mall and you may notice little pieces of information popping up: "Flight delayed at gate G5"; "Stop into our shop right now and receive up to 20 percent off your order"; etc. Did you sign up for those notifications? Most likely not, but don't worry, your phone hasn't been hacked. The notifications are a result of beacon technology.
What Is Beacon Technology?
Where Can I Find a Beacon?
Why Should I Care About Beacons?
This shouldn't be a concern, however, as smartphone already transmit massive amounts of data on a daily basis, whether we're aware of it or not, but the added use of specific geolocation data will be another layer of information beyond simple purchasing habits. How likely was the user to enter the store after receiving the notification? Were they more apt to use the app to interact online, or did the use of beacons prompt a spike in face-to-face interaction? These are just a few of the considerations the public should keep in mind.
The technology itself has been around for several years, but the market has traditionally been dominated by big players Apple and Google. Today, however, the availability of beacons has increased, and the result is a greater potential for application growth moving forward.
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Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
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More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
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