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Another Strong Week for J2ME!
Another Strong Week for J2ME!

(March 8, 2002) - After five months in which it has been keeping its powder dry, the Sony Ericsson joint venture has exploded into action this week, as if in defiant answer to those who had noticed its conspicuous absence from February's GSM World Congress. And J2ME played a central part in the explosion.

The Sony Ericsson strategic aim is to become the No.1 mobile supplier in the world by 2006, and releasing ten press releases in a single week is certainly one way of advancing things!

Sweden's wireless equipment maker LM Ericsson and Japanese consumer electronics giant Sony Corp. first teamed up last October. Their intention was to challenge Finland's Nokia and Motorola Corp. But since its birth, the world has been waiting for word from the new alliance of something like the new Sony Ericsson P800 imaging smartphone, something to show that this partnership means business.

Instead, what was served up is word not just of the P800 but also of Bluetooth hands-free products for cars, a mobile gaming phone with a color screen, a GPRS PC card modem, a GPS-enabled tri-mode phone, and a J2ME licensing agreement with Sun. Three new cell phones with Java technology will enable users to download games and other applications, so this is what you might call a jump start.

How will one of the three, namely their first US phone, fare in the marketplace? Much will depend on how Americans take to playing games.

London-based Sony Ericsson Mobile Communications says to JDJ News Desk: "Whilst J2ME opens up possibilities in several applications areas, gaming is viewed as one of the services which will gain the most from Java capability,'' (The company already released a phone for the gaming-mad Japanese market last December.)

Corporate executive vice president Jan Wareby explains that Sony Ericsson has entered a series of partnerships with the Sony group's entertainment divisions to make games, movies, music, and digital imaging available for the new mobile phones. The Java-enabled phones use existing networks, including general packet radio services (GPRS), the medium-speed "2.G" system that is already widely available.

About Java News Desk
JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

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