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Coremetrics Reveals the Face of the New Marketer at Its Client Summit 2007
Clients, partners and industry experts meet in New Orleans to share and learn best practices for eBusiness success
By: PR Newswire
Mar. 30, 2007 04:48 PM
SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics, the leading provider of online marketing optimization solutions, hosted its annual Client Summit -- Revealing the Face of the New Marketer -- last week in New Orleans. More than 250 eBusiness professionals met to explore the digital marketing industry and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics' long term roadmap. The conference drew attendees from a variety of industries and more than 100 industry leading companies, including Bank of America, W.W. Grainger, Circuit City, Staples, The Weather Channel, Williams-Sonoma, Kodak Gallery, Victoria's Secret, and IBM.
Coremetrics President and CEO Joe Davis kicked off the event by revealing the face of the new marketer, sharing online marketing trends. He was followed by Adam Sarner from Gartner who discussed the growing importance of marketing to the overall organization. Keynotes also included John Squire, Coremetrics Senior Vice President, who shared Coremetrics product vision and roadmap and Bryan Eisenberg, co-founder of Future Now, Inc., who provided techniques for improving conversion.
Best practices sessions, co-presented by Coremetrics experts and its clients, delivered actionable insights into using web analytics and precision marketing solutions to optimize eBusiness success. Topics ranged from Web 2.0, Behavioral Targeting and Search, to Multichannel Marketing, Measuring Key Site Events and more. Client case studies from Anthropologie, Benchmark Brands, Circuit City, Eckler's, Hanover Direct, IBM.com, Macy's, People to People, PETCO, Pottery Barn, Quicken Loans, QVC, and Victoria's Secret illustrated demonstrated success.
Clients also had the opportunity to participate in advanced training sessions focused on paid search optimization, managing site tools, effectively performing and measuring site a/b tests, retention marketing, analyzing conversion funnels and landing page optimization.
Coremetrics continued to recognize its client "A-List" award winners, recognizing the brands, which have shown an exceptional commitment to leveraging web data within their organization and have demonstrated the ability to act on that data to move their business forward. The "A-List" represents, not just leaders in online marketing, merchandising, and site design, but companies that have delivered a consistent track record of business success and have set a new bar for achievement in eCommerce. This year's recipients included Anthropologie for "Ambition," Macys.com for "Alliance," an Internet Retailer Top 20 for "Adoption," and Bass Pro Shops for "Achievement."
The popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers showcased ways to maximize ROI, implement advanced applications of LIVE Profiles, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics. Attendees received a sneak peek at the next two releases of Coremetrics as well as advancements in Coremetrics Search, Coremetrics Search Engine Optimization, Coremetrics Marketplace, and new user interface enhancements. YourAmigo Vice President of Global Sales & Marketing Gary Smith described his experience at Client Summit. "The quality of conversations with customers at Coremetrics' Client Summit was fantastic. There was tremendous interest and enthusiasm for the new Coremetrics SEO solution, powered by YourAmigo, and we are really looking forward to attending next year."
Twenty Coremetrics partners demonstrated integrated, closed-loop online marketing systems for eBusiness initiatives. Sponsoring partners included Bazaarvoice, BizRate Research, Brulant, Catapult by Coe-Truman Technologies, Commission Junction, e-Dialog, Endeca, Exmplar, Instant Service, Mercado, Offermatica, Optimost, Responsys, Silverpop, and Yesmail who benefited from significant networking opportunities. "This year's Coremetrics Client Summit was truly a memorable event," stated Optimost Director of Marketing Kevin Patterson. "I was extremely impressed by the quality of the attendees, and the schedule gave us plenty of opportunities to have very productive conversations with customers, prospects, and partners throughout the event."
"The Coremetrics' Client Summit is a great venue for meeting with leading edge marketers that have a common interest in utilizing analytics for better eCommerce marketing initiatives. Exmplar continues to participate as we re-engage with existing clients and always meet new, highly qualified and interested potential partners. The summit is well organized, managed and structured for significant networking time," said Exmplar Vice President of Sales Diane Turner.
Coremetrics President and CEO Joe Davis emphasized the importance of online marketers keeping pace with today's rapidly changing marketplace. "We are committed to helping our clients leverage new technologies to create the ultimate visitor experience," said Davis. "Feedback from our clients indicates that the Coremetrics Client Summit 2007 was an unqualified success. The message was clear -- attendees are poised to adopt best practices for getting the most from their web analytics."
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721- CORE.
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