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[session] IoT and the Rise of Hyper-Contextual Marketing | @ThingsExpo #IoT #M2M #RTC #InternetOfThings
Nathan Treloar to explore examples of brands transforming their businesses by tapping into this powerful aspect of the IoT
By: Liz McMillan
Sep. 12, 2015 03:00 PM
IoT and the Rise of Hyper-Contextual Marketing
Consumer IoT applications provide data about the user that just doesn't exist in traditional PC or mobile web applications. This rich data, or "context," enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities.
In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by tapping into this powerful aspect of the IoT. He will also review some emerging techniques being used for hyper-contextual engagement in consumer IoT apps.
Register FREE Before Friday! ▸ Here
The World's Largest "Internet of Things" Event, November 3-5 at the Santa Clara Convention Center!
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
Delegates to @ThingsExpo will be able to attend four separate, information-packed tracks.
There are 45 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @ThingsExpo conference chair Roger Strukhoff, November 3-5, 2015, for three days of intense IoT discussion and focus.
@ThingsExpo 2015 Silicon Valley
@ThingsExpo 2016 New York
Speaking Proposals Open
Submit your speaking proposal today! ▸ Here
Sponsorship Opportunities Open
Cisco Keynote: The Internet of Everything: Seizing the Opportunities
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years.
In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She also shared what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Microservices & IoT Power Panel at @ThingsExpo New York
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetić, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.
Containers & Microservices Expo to Be Colocated with @ThingsExpo Silicon Valley, November 3-5, 2015 at the Santa Clara Convention Center, CA
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Microservices focuses on the business and technology of the software architecture design pattern, in which complex applications are composed of small, independent processes communicating with each other using language-agnostic APIs.
Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda.
Rather than just stuff an OS into a container, for example, developers and deployers should consider a spectrum of microservices and what they can do.
@ThingsExpo Named the World's Most Influential IoT Media Brand
@ThingsExpo has been named the Top Most Influential Internet of Things 'Media Brand' by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.'
Onalytica analyzed Twitter conversations around the IoT debate to uncover the most influential brands and individuals driving the conversation.
Intel and Cisco have been named the world's most influential IoT brands, followed by SYS-CON Media's global IoT event, @ThingsExpo as the world's most influential IoT media brand. [continued]
New York and Silicon Valley Sponsors and Exhibitors
Acision, Actifio, ActiveState, AgilePoint, AIC , Akana, AlertLogic, Ambernet, Amplidata, Apacer Memory America Inc., Appcore, AppDynamics, AppZero, Aria Systems, Arista Networks, Automic, Avere Systems, Axis Communications, B2CLOUD, Basic6, Bestwebdesignagencies.com, Bitium, Blue Box , BMC, BroadSoft, Brother , Bsquare, BUMI, CA, Inc., Calm.io, CenturyLink, Ciqada, CiRBA, Cisco, Cloudant, an IBM Company, Cloudian, CoalFire, CodeFutures, COLUMN Technologies, CommVault, connect2.me, Connected Data, CrashPlan/Code42, Creative Business Solutions , Cynny Italia S.r.l, Dasher, dcVAST, DEAC, Dell, DevOps.com, Distrix , DragonGlass, Dyn, Edgecast , ElasticBox, Emcien, Endstream Communications/Open Data Centers, EnterpriseDB, e-SignLive, by Silanis, Esri, Evident.io, FierceDevOps, FireHost, Genband, Gigamon, GoodData, Gridstore, Harbinger Group , IAPP, IBM, IDenticard Access Control, Imperva,
IndependenceIT, Infor, InMage, Innodisk, Intelligent Systems, Isomorhpic , ITinvolve, iwNetworks, Ixia, iXsystems , Jelastic, Kintone, KOTRA , Liaison, Litmus Automation, MangoApps, Matrix.org, MediaTek Labs, MetraTech (now part of Ericsson), Microsoft, Navisite, Net Access , Nimble Storage, NuoDB, Inc., Objectivity, OMG, Open Data Centers, OpenCrowd, Optimal Design, Oracle, OutSystems, Parasoft, Peak10, Peer 1 Hosting, PluralSight, Plutora, ProfitBricks, PubNub, Quality Technology Services , Quantum, Qubell, RackWare , Rancher Labs, Red Hat, r-evolutionapp , RingStor, Robomq.io, SafeLogic, SAP, ScaleMP, Seagate, Secure Infrastructure & Services, Sematext , SendGrid , Serena Software, Sherweb, SimpleECM, Site 24x7, Smartvue Corporation, SOASTA, SoftLayer, an IBM Company, SoftwareAG, Soha, Solgenia, SPAN Systems, Spirent, StackIQ, Stateless Networks, Storpool, Stratogent, Stratoscale, Supermicro, SUSE, Tau Institute, Telecity, Telehouse, Telestax, The New York Times , The Vision Times, TierPoint, TMCnet, Transparent Cloud Computing Consortium, Tufin, Ulunsoft, Utimaco, VASCO Data Security, Veeam, Verizon Enterprise Solutions, Vicom Computer Services, VictorOps, Virtustream, VITRIA Technology, Vormetric, WHOA.com, Will Jaya, Windstream, WSM - Website Movers International, Zentera Systems, Zerto.
For the Past Four Years @ThingsExpo Has Been a Must-Attend Event for MetraTech/Ericsson
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