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iPad for Business By @ChrisFleck | @ThingsExpo @Citrix #IoT #M2M #API
The Citrix X1 Mouse Makes the iPad Run Business Apps

Despite the mostly positive financial news from Apple, the one weakness that gets a lot of press is the decrease in iPad sales. For the second quarter of 2015, sales were down 18 percent from the same quarter a year earlier.

There is speculation about overlap with the iPhone 6 Plus and the 12-inch Mac, plus various Android and Surface competitors. Does this mean the iPad is going away? I don't believe so. Despite the sales drop, Apple still sells 12 to 20 million iPads a quarter and they are very profitable. I would argue that the primary reason iPad sales are not growing is because the iPad life cycle is longer than the iPhone. I still have the same iPad 3 in the time I've had three different iPhones. From a business-user perspective, the iPad has the ideal size, weight and battery life for being productive on the road - or even down the hall in a conference room. Apple CEO Tim Cook says he uses his iPad for 80 percent of his work. The problem most business users have is that many work applications are Windows-based, not touch-based iOS apps. Many organizations use Citrix XenApp for centralizing the Windows work apps and remotely accessing the user interface to PCs, Macs or iPads. This works great for security and manageability. The problem with iPads has been that without a mouse, the user experience of using Windows apps is lacking. Apple on the other hand is not motivated to change the iOS interface to promote Windows applications.

The new Citrix X1 Mouse is the first mouse to support iPads and iPhones. The initial feedback has been very positive. Many business users say this will dramatically improve their productivity and allow them to leave the laptop at home. The X1 Mouse does not work with every app, but it does provide a great experience by accessing over a million Windows apps via XenApp, XenDesktop, GoToMyPC and ShareConnect.

Is a mouse for the iPad enough to turn the iPad's sales decline around? Not likely. But will it make millions of business users happy and more productive? So far, the results are promising.

About Chris Fleck
Chris Fleck is Vice President of Emerging Solutions at Citrix Systems. Chris started his career at IBM working across multiple engineering and product organizations leading to Business Unit Exec of the IBM Industrial Computer Group. As a pioneer of new technologies, Chris founded an IBM spin-off to commercialize the initial Server Blade products as CEO of OmniCluster Technologies. At Citrix Chris is responsible for Emerging Solutions and is involved with or leading strategic initiatives at the company. You can follow him on Twitter and his blog at TechInstigator.com



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