Digital Edition

SYS-CON.TV
Reality Computing, Capturing Reality and Code Halos
Adding the next layer of engagement with social, mobile and sensors

I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc.  In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes and workflows.  If Amazon knows your preferences for particular books and films based upon captured data, then they can apply analytics to predict related books and films that you may like.  This improves sales.  This is a simple example, but let me tell you what I learned yesterday in sunny and warm San Francisco about more complex applications.

"Digitize the physical world" is the slogan of the Reality Computing team at Autodesk that I met with yesterday.  This team focuses on transforming design processes for physical environments and objects by starting with reality.  What does that mean?  Rather than starting with a blank screen in a 3D modeling app when redesigning a manufacturing floor, use a 3D scanner to capture "reality" as a first step and work from there.  This enables you to start your 3D design process from captured data (reality) so you can design in context.  The context is you have an exact 3D model of your design area before you even start the redesign.


Designing from reality (scanned data) enables you to be more productive and accurate. Designing in context is powerful. You start with an immense collection of data that can render a 3D model of your object or working environment and edit, rather than recreate it from a blank screen.  This data becomes the building, landscape or object's "Code Halo."  The collected data about something.

The "Code Halo" data about a floor plan and layout of a store, can be combined with traffic flow data to analyze and understand how shoppers shop. Where do they walk, stop, learn, research and what do they buy at what time of the time, day, week, month and year.

Capturing reality is what mobile apps and websites can do with online shopping. They can capture locations, actions, user preferences, shopping habits, etc.  Entire new business models are being created weekly based on capturing data, analyzing it and using the results to offer improved and hyper-personalized services.

If you are interested in the strategies behind Code Halos and related topics I recommend reading about and considering attendance at the upcoming Cognizant Community conference at the Ritz-Carlton Orlando on October 19-22nd in Orlando, http://www.cognizant.com/community/home.aspx where these subjects will be the focus of a stellar group of analyst, business leaders and futurists. Here are some of the session descriptions:

Delivering Hyper-Personalization: Adding the Next Layer of Engagement with Social, Mobile and Sensors
Get equipped to evaluate, implement or enhance mobile hyper-personalization technologies and strategies that deliver superior experiences to customers, a smarter workplace for employees and a collaborative environment for partners.

Generating Value from Signal: A Working Session on the Economics of Meaning Making
Find out how a richer understanding of customers, products, employees and partners is reshaping business processes and changing the nature of competition from Paul Roehrig, managing director of Cognizant's Center for the Future of Work.

Putting the Experience in "Digital Customer Experience"
Hear the latest research about how companies are working to deeply engage and delight customers by reshaping business processes and adding value to their services from Ben Pring, co-director of Cognizant's Center for the Future of Work.

A Day in the Digital Life
Experience firsthand the power of the Internet of Things, Google Glass, digital marketing and more in this immersive guided tour that brings to life how digital technology and data are transforming daily interactions at home and work as well as entire industries.

**********************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

About Kevin Benedict
Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.



ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are rep...
Serveless Architectures brings the ability to independently scale, deploy and heal based on workload...
Technological progress can be expressed as layers of abstraction - higher layers are built on top of...
When building large, cloud-based applications that operate at a high scale, it’s important to mainta...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it wil...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience w...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the m...
Big Switch's mission is to disrupt the status quo of networking with order of magnitude improvements...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the c...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, disc...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Ser...
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikerne...
SUSE is a German-based, multinational, open-source software company that develops and sells Linux pr...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (No...
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups bu...
Dynatrace is an application performance management software company with products for the informatio...
Yottabyte is a software-defined data center (SDDC) company headquartered in Bloomfield Township, Oak...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in developm...