Most Read This Week
Industry News Desk
SendGrid Named "Exhibitor" of Cloud Expo Silicon Valley
SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub
By: Pat Romanski
Sep. 5, 2014 04:45 PM
SYS-CON Events announced today that SendGrid will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Founded in 2009, after graduating from the TechStars program, SendGrid has developed a cloud based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email, saving time and money, while providing reliable delivery to the inbox. With over a decade of thought-leadership backed by a stellar record of delivering email, SendGrid is climbing to new heights.
Jim Franklin is the CEO of SendGrid, Inc., a Foundry-backed infrastructure applications company. Prior to his tenure with SendGrid, Jim was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation.
SenGrid Blog: JSON Web Tokens (Again!) and Koa.js
A few weeks ago, I wrote about using JSON Web Tokens (JWT) as an alternative method of authentication using Go. The post itself contains a basic explanation about JWT and some links for content. In this post, I want to cover pretty much the same things using Koa, a new framework for Node.js.
Koa is mostly a middleware framework which uses generators (only available under the Harmony flag) to control the flow of requests. The reason I mention that it’s a middleware framework is because it doesn’t come with most of the things you would expect a framework to provide, such as routing, body parsers, etc. However, when it comes to middleware, Koa is baller. [continued]
How the Data Science of Email is Solving Today’s Business Problems
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data
Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics.
SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers - adding up to over 50 Billion useful events every month. While SendGrid data covers only about 2% of all non-spam email activity in the world, it gives SendGrid a unique snapshot of email activity spanning from the senders to the recipients and inbox providers like gmail and yahoo. To cope with data of this scale SendGrid has designed and implemented custom data structures to store 10s of billions of items in memory on a single commodity machine.
In his session at 15th Cloud Expo, Aaron Beach, Senior Data Scientist at SendGrid, will discuss how SendGrid has used technologies like this to predict recipient behavior and improve sender deliverability at minimal cost per email.
He will share his research based on analysis of billions of email interactions:
Through a deep dive into back-end email systems, data scientists can profile inbox behaviors to learn how to reduce spam complaints, increase delivery and improve recipient engagement.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.
The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.
Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.
With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.
15th Cloud Expo Expanded Conference Program
Big Data Expo
More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.
DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.
Tracks and topics for DevOps Summit at Cloud Expo will include:
Tracks and topics for Internet of @ThingsExpo will include:
Consumer IoT & Wearables
About SYS-CON Media & Events
Cloud Expo® is a registered trademark of Cloud Expo, Inc.
Reader Feedback: Page 1 of 1
Subscribe to the World's Most Powerful Newsletters