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When Natural Disaster Strikes
Tips for protecting your business in the eye of the storm
By: Justin Moore
Jun. 21, 2014 03:00 PM
In 2013, the total cost of natural disasters reached $192 billion, according to recent research from Impact Forecasting, a division of reinsurance company Aon Benfield, who conducts these reports each year.
In 2012, Hurricane Sandy topped 2013's most costly natural disaster. With damage estimated at over $60 billion, Sandy is the second most expensive hurricane on record in the United States. Countless businesses lost revenue while waiting for power to return, or floods to subside. But many others were prepared, thanks to the IT professionals who made sure they had the right technology in place to weather any storm. In the eye of the storm, there are a few positive stories that came out of this devastating disaster.
Spinning Up Systems in the Cloud to Avoid Downtime
In the storm's wake, another IT service provider in New Jersey did a cloud-based failover for one of its clients, an investment management company. Since the IT provider had technology in place to replicate the firm's data, applications and systems in the cloud, the business was able to continue without loss of productivity or revenue. These financial businesses were subject to industry regulations for the backup and recovery of client data, and had their reputation hanging in the balance. So the IT provider's quick work with the right technology proved to be a priceless lifeline.
In addition to the above examples, dozens of IT providers in Sandy's path used the latest technology to spin up virtual offices, restore corrupted files and recover damaged servers for their customers in many types of industries. Their heroism is not only in knowing what to do during an emergency, but preparing well in advance with technology that delivers real business protection when needed.
Not All Backup Is Created Equal
As illustrated by the businesses that were well prepared for Sandy, those with the right technology in place have no reason to fear.
Here are some disaster preparedness tips for businesses to follow and use as a checklist to ensure they are prepared the next time a natural disaster strikes:
1. Take Care of Employees
2. Identify Assets Most Critical to your Business
3. Determine what your Business is Most at Risk For
4. Evaluate the Solution(s) you Have in Place
5. Evaluate your Solution Provider
6. Write a Recovery Plan
7. Regularly Test your Recovery Plan
8. Stay Informed and Communicate with Others
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