Samsung Electronics has won 12 International CES Innovations 2007 Design and Engineering Showcase Awards. Samsung's award-winners include three handheld cellular phones, two Plasma HDTVs, two digital audio players, two Home Theater in a Box systems, a multifunction color laser printer, an ultra-Mobile PC, and a cutting edge washing machine. All of Samsung's Innovations Awards-winning products will be on display during the 2007 International CES, January 8-11, in the Samsung booth 11033 in the Central Hall of the Las Vegas Convention Center, as well as in the Innovations Pavilion.

"Samsung strives to consistently blaze a trail, to lead the Consumer Electronics industry in product design and engineering innovation. Therefore, we are extremely pleased and proud that 12 of our pillar products for 2007, in a variety of categories, have been recognized by the esteemed CEA judges," states DJ Oh, President, Samsung Electronics America, Inc. "These prestigious awards reinforce Samsung's ongoing efforts to bring to market the most groundbreaking technologies and products that enrich the lives of our customers."

Samsung's winning products for 2007 include:

Honoree" Awards:
HP-T5054 50" Plasma HDTV
HP-T5064 50" Plasma HDTV with Multi Media Center
Samsung K5 portable digital audio player
Samsung K3 Portable digital audio player
Zeus WF327XAB [washing machine]
HT-X250 600-Watt Home Theater System
HT-TXQ120 1000-Watt Home Theater System
Flipper (Sprint) [cell phone]
Spear (Cingular) [cell phone]
I760 / Robin (Verizon) [cell phone]
Q1P [ultra-Mobile PC]
CLX-3160 color multifunction printer

As a widely renowned consumer technology awards, CES began in 1989. The prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The CES Innovations Awards, now in its ninth year, salutes consumer technology products that exhibit superiority in design and engineering. Journalists, engineers, industrial designers and industry experts make the product evaluations as the awards are based on several criteria including value, aesthetics, innovation and contribution to quality of life. Sponsored by the Consumer Electronics Association (CEA) with the endorsement of the Industrial Designers Society of America (IDSA), these awards have become an industry standard in honoring the best technology of today.