IBM and Pay By Touch Team to Deliver Secure, Convenient and Cost-Effective Payment Service for Supermarket Retailers
Support the Growing Demand for Reduced Costs and Increased Security in Electronic Payment Transactions
Nov. 23, 2006 02:45 AM
IBM has announced that Thriftway Supermarket in Seattle, Washington is the first retailer to install a new point-of-sale application that provides a turnkey solution for Pay By Touch, a biometric payment service that lets shoppers make purchases with the touch of a finger. The new IBM SurePOS ACE application was implemented in 13 checkout lanes in a matter of hours. It enables Thriftway to handle biometric payments faster, enhancing customer service.
IBM SurePOS ACE, starting with release 4.0 and higher, will offer Pay By Touch as an option. With this option in IBM ACE, a supermarket can quickly deploy Pay By Touch to support the growing demand for reduced costs and increased security in electronic payment transactions.
For simplicity and added security, Thriftway is using IBM e-business Hosting Services. As part of an IBM Software as Services solution, shoppers' Pay By Touch digital wallet information is securely stored off-site at IBM data centers. IBM Software as Services offers clients lower costs that are aligned with usage, minimal upfront expense, rapid implementation and reduced risk.
"Thanks to IBM, we have very little hardware and software to worry about," said Paul Kapioski, President and Owner of Thriftway Supermarkets, which, in 2002, installed the first retail grocery Pay By Touch biometric payment system. "We've seen many operational improvements from using the Pay By Touch system, including fraud reduction and increased transaction speed. With the new IBM ACE underpinning, we look forward to integrating additional Pay By Touch capabilities into our IBM in-store technology."
Using IBM's new SurePOS 700 Series point-of-sale systems running IBM SurePOS ACE software, shoppers at Thriftway Supermarket can now purchase groceries by providing a simple fingerprint image that is linked to their financial accounts and loyalty programs. The shopper selects which account they want to use, the transaction is processed as if a card or check has been presented, and rewards points are automatically recognized and awarded. The checkout routine is faster, helps protect customers from identity theft and eliminates the need for shoppers to carry cash, multiple credit cards, or bring their checkbook.
"As Thriftway shoppers know, Pay By Touch enables consumers to transact with no cash, no cards and no checks. There is nothing to carry, so there is nothing to be lost or stolen," said Ryan Ross, Vice President of Business Development at Pay By Touch. "Our relationship with IBM makes it easy for retailers to bring unprecedented ease, speed and convenience to shoppers everywhere."
"For more than 60 years, Thriftway has offered a wide selection of high quality products and innovative customer services," said Steve Ladwig, General Manager, IBM Retail Store Solutions. "This implementation of Pay By Touch's biometric payment service on the IBM ACE platform is the latest example of how new technologies can make shopping easier and more secure. It's also a great example of how IBM can work with a partner like Pay By Touch on a solution that can be successfully rolled out by a medium-sized retailer."