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HP Awards Real Estate Pros Who Personalize Their Businesses with Technology
Winners of The Contest Used HP Technology In Creative Ways To Increase Sales, Save Time

HP has announced the winners of the third annual HP Real Estate Technology contest, which recognizes real estate professionals using technology to provide clients with a better and more personalized experience.

Winners of the contest used HP technology in creative ways to increase sales, save time, be competitive and aid in the overall success of their businesses. A panel of five industry and technology experts judged a record number of more than 600 entries. Eight winners were announced at the 2006 National Association of REALTORS Conference and Expo.

This year’s grand prize winner, Leslie Sullivan, a broker/owner with RE/MAX Hometown in Magnolia, Texas, will receive a full suite of HP mobile products that will enable her to further personalize and improve her business solutions.

Sullivan embraces technology to help maintain efficiency while on the go. Using an HP Tablet PC, she impresses clients with how easy it is to personalize contracts and pull up marketing materials in an instant. The device, enabled with Bluetooth wireless technology, allows Sullivan to be at the park with her kids while still being at her job as a real estate professional.

“With the HP Compaq Tablet PC, I’m able to respond quickly to my clients needs and even personalize the materials I send them,” said Sullivan. “I can quickly create a contract on the spot on the tablet, have the client sign it and, via Bluetooth technology, I can then send it wirelessly using my phone. This saves me and my clients valuable time since I don’t have to run back to my office to print and then fax the contract. I’m no longer a slave to the office. I have my office with me.”

First prize winner Carol Leidy of RE/MAX Gold in Auburn, Calif., will receive an HP iPAQ Mobile Messenger, HP Deskjet 460 series Mobile Printer, HP 12c financial calculator, and HP Real Estate Marketing Assistant Software. Second prize winner William Pennola of JR Higgins Realty, Inc. in Carlstadt, N.J., will receive an HP Deskjet 460 series Mobile Printer, HP Photosmart Digital Camera, HP 12c financial calculator, and HP Real Estate Marketing Assistant Software.

Additionally, five third-prize winners will receive an HP Photosmart Digital Camera, HP 12c financial calculator and HP Real Estate Marketing Assistant Software. They are:

Alex Sadowski, Lighthouse Realty of Orlando, Inc., Orlando, Fla.;
Paul Padavana, RE/MAX Great American North, St. Charles, Ill.;
Adam Brett, RE/MAX North Orange County, Fullerton, Calif.;
Michael Halpin, Coldwell Banker, Property Showcase, DeLand, Fla.; and,
Ardiana Fahim, Prudential GA Realty, Marietta, Ga.

“The HP Real Estate Technology Contest is a fun way for us to reward industry pros who demonstrate the benefits technology can bring to themselves and their clients,” said Lisa Hopkins, manager of vertical marketing, Personal Systems Group – Americas, HP. “The personalized mobile technologies HP provides real estate professionals help them productively serve their clients, stay ahead of the competition and focus on their business.”

HP further expands network of real estate software solution providers

HP also expanded its network of real estate software solution providers to include three multiple listing services (MLSs) – Northeast Florida MLS Inc., the Northern Arizona Association of REALTORS and Hilton Head Island MLS. The network allows users to wirelessly access the latest MLS property information and use the HP Real Estate Marketing Assistant Software’s intuitive interface to import the data into personalized marketing materials.

About ITSG News Desk
ITSG News Desk trawls the world's news sources for stories and updates on IT solutions that deliver ROI by reducing costs and/or cutting time-to-market, as well as other products and services that can produce bottom-line gains for enterprises.

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