Digital Edition

SYS-CON.TV
NBC Universal Digital Studios to Produce New, Original Broadband Programming for MSN Video
'A Big Life With Sissy Biggers' Webisodes To Air Exclusively On MSN

MSN and NBC Universal Digital Studios, have entered into an exclusive licensing agreement announced by George Kliavkoff, chief digital officer of NBC Universal, and Rob Bennett, general manager of Entertainment and Video Services for MSN. Beginning this fall, the MSN Video audience will have exclusive access to the new NBCU Digital Studios program “A Big Life With Sissy Biggers” hosted by lifestyle personality Sissy Biggers (http://originals.msn.com/abiglife). “A Big Life With Sissy Biggers” is a key component of the MSN Originals initiative because the show is highly interactive, unique to the Web and exclusive to MSN.

For years Biggers has been known for her humorous, upbeat approach to cooking, entertaining, gardening and living. On “A Big Life With Sissy Biggers” this former face of the Food Network’s “Ready, Set, Cook!” and PBS’ “Victory Garden” will create an interactive experience for users seeking unique and informative lifestyle information on a wide range of subjects — from creating a delicious cheese plate to polishing up table manners. “A Big Life With Sissy Biggers” will also give users the opportunity to share what’s going on in their lives; the webisodes’ site will feature Your Big Life, a forum for users to share their experiences, suggestions and photos online, and A Bigger View, a section offering additional information on each topic covered on the show. For an upcoming webisode, Biggers will cover last-minute homemade hostess gifts, and will invite her audience to post their own hostess-gift ideas to share with the “Big Life” community.

“MSN is a vibrant online destination and we’re proud that it’s the first portal to distribute content produced by NBC Universal Digital Studios,” Kliavkoff said. “With consumers’ and advertisers’ appetites for original broadband content increasing exponentially each day, ‘A Big Life with Sissy Biggers’ answers the need for innovative, fresh lifestyle programming on the Web. The show is a perfect example of the high-quality, current content that’s being conceived and produced by NBC Universal Digital Studios.”

“The Internet is rapidly emerging as the new forum for creating unique, engaging storytelling experiences, and MSN is dedicated to working with content creators and advertisers to explore the possibilities of original programming online,” Bennett said. “We are thrilled to work with the NBCU team to bring ‘A Big Life’ to our audience.”

Nintendo of America Inc. has signed on as an early advertiser of the webisodes, which will air over 13 weeks. During “A Big Life With Sissy Biggers” Nintendo of America will feature video ads for the launch of Wii, an innovative, new video game console.

About ITSG News Desk
ITSG News Desk trawls the world's news sources for stories and updates on IT solutions that deliver ROI by reducing costs and/or cutting time-to-market, as well as other products and services that can produce bottom-line gains for enterprises.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1



ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

"Akvelon is a software development company and we also provide consultancy services to folks who are...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native a...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objecti...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mis...
The question before companies today is not whether to become intelligent, it’s a question of how and...
High-velocity engineering teams are applying not only continuous delivery processes, but also lesson...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offe...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to ...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are...
"MobiDev is a software development company and we do complex, custom software development for everyb...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced yo...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem ...
While some developers care passionately about how data centers and clouds are architected, for most,...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Goo...
Data scientists must access high-performance computing resources across a wide-area network. To achi...
"We're developing a software that is based on the cloud environment and we are providing those servi...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22n...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22n...