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How to Prepare for a Successful Cyber Monday
Top five tips to better understand what is happening at the end-user level
By: David Williams
Dec. 2, 2013 06:00 AM
Cyber Monday commerce sales are expected to reach $2.2 billion this year, according to the Adobe Digital Index 2013 Online Shopping Forecast, making the Monday after Thanksgiving one of the most important days of the year for online retailers. Adobe also estimates that Cyber Monday sales would be up about 14 percent to the aforementioned $2.2 billion.
With online retailers betting a large portion of annual revenue on this widely anticipated mega-shopping day, it's not enough to just plan for just server, storage or network capacity planning based on anticipated traffic for Cyber Monday, or any other high traffic day.
Too often companies approach Cyber Monday from an inside-out perspective, with a network-centric mindset but then miss the big picture. In short, companies must break down the silos between server, storage, networking, software, etc., to better understand what is happening at the end user level.
Here is a list of Top Five tips to prepare for a successful Cyber Monday or other high traffic days:
1. Know what resources you have and use
2. Plan for and align your resources and capacity to the business
3. Monitor from the customer perspective
4. Assume that something will go wrong and monitor accordingly
5. When something does go wrong, communicate proactively with your customers
If physical retail is all about "location, location, location," online retail is all about "uptime and experience." Careful planning, monitoring and communication goes a long way in handling the peak traffic of Cyber Monday and other high traffic days.
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