Digital Edition

SYS-CON.TV
The Difference Between Winning and Losing Mobile Shoppers
Organizations must have a plan to manage & maximize their rush events to ensure success & to capitalize on all potential revenue

Mobile performance will make or break retailers this holiday shopping season - so the importance of application performance management (APM) cannot be underestimated. The convergence of Black Friday, Cyber Monday, Hannukah and Christmas shopping combined with a record level of mobile shopping is creating a perfect storm many companies have never weathered before.

Over the coming weeks it will be clear which e-commerce players have read our previous blogs and employed a smart APM strategy. That strategy has to include load testing and web performance optimization in the preparation phase and for the production monitoring, real user monitoring combined with synthetic and deep visibility to help sail smoothly through the holidays.

Mobile shopping has become a standard practice for today's consumers and there is more at stake here than ever before. Not just relationships with individual customers, but your overall brand equity can be forever tarnished if your site doesn't perform during the holiday rush.

According to our recent survey conducted by Harris Interactive with U.S. consumers, 49 percent of smartphones and tablets owners will use their mobile devices this holiday season to search for and buy gifts. This is an astounding 200 percent increase fromCompuware APM's analysis of the 2012 holiday shopping season.

Even more telling is that 37 percent will shop elsewhere if a company's mobile site fails to load in 3 seconds. And even worse for sites with poor performance, 40 percent of the "Mobile Generation" are likely to complain on social media about a poor shopping experience. Disappointed users can and will cause substantial collateral damage to brand reputations through negative commentary and ratings when their expectations are not met. Consumers vent about the stresses of the holiday and no company wants to bear the brunt of this due to a weak APM strategy.

Complexity is on the rise - 36 percent of mobile consumers will be using more than one device to shop this season, and 34 percent will use native apps - so there is much to consider. If you haven't already addressed the rapidly changing e-commerce environment, you need to make this a top priority.

The mobile surge is being fueled by what we're calling "the mobile generation" - the survey shows that the younger the buyer, the more likely he or she is to shop by smartphone or tablet. In fact, 66 percent of survey participants age 18 to 34 years old will purchase via mobile devices this holiday season and 53 percent will make more mobile purchases this year than last, compared to an increase of 36 percent overall.

And don't forget, the critical importance of peak performance under pressure doesn't end with the holidays. More "rush" events where mobile websites and apps are expected to hold up under very heavy traffic are right around the corner. The Super Bowl, Valentine's Day, the Winter Olympics and the World Cup are all opportunities to win or lose your mobile customers. Organizations must have a plan to manage and maximize their rush events to ensure success, and to capitalize on all potential revenue from peak shopping times.

Seconds matter and performance is the key ingredient to winning customers, winning brand loyalty and driving revenue. Talk with us at Compuware APM, and check out our free trial for mobile, which can put you on the fast track to capitalize on peak shopping events. You have a lot to lose in only three seconds - so take action now.

About Klaus Enzenhofer
Klaus Enzenhofer has several years of experience and expertise in the field of Web Performance Optimization and User Experience Management. He works as Technical Strategist in the Center of Excellence Team at dynaTrace Software. In this role he influences the development of the dynaTrace Application Performance Management Solution and the Web Performance Optimization Tool dynaTrace AJAX Edition. He mainly gathered his experience in web and performance by developing and running large-scale web portals at Tiscover GmbH.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1



ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

Using new techniques of information modeling, indexing, and processing, new cloud-based systems can ...
A valuable conference experience generates new contacts, sales leads, potential strategic partners a...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use ...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st I...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 20...
In this presentation, you will learn first hand what works and what doesn't while architecting and d...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22n...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 1...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, wi...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point wh...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with e...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by Fi...
Today, we have more data to manage than ever. We also have better algorithms that help us access our...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: D...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held Novemb...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22...