Digital Edition

SYS-CON.TV
What I'm Talking About When I'm Talking About PaaS
Are customers right to be so indifferent about PaaS? In a word, yes.

I recently got some feedback on my previous musing that from the customer viewpoint, PaaS equals automation. That led me to think of ways to articulate better what this means both to customers and vendors.

Customers are basically indifferent to PaaS. This can be seen in the very modest market for PaaS as opposed to all the other aaS-es. Where is the PaaS that is producing anywhere near the value of the biggest SalesForce's $2.3B in SaaS revenues or Amazon's ~$1B in IaaS revenues?

Customers are indicating - in the only way that matters - that they value they perceive from PaaS is orders of magnitude lower that the value of other cloud offerings.

Are customers right to be so indifferent about PaaS? In a word, yes.



Vendors have not done a good job of explaining the value of PaaS beyond singing paeans to productivity that comes from being able to deploy a complete application without having to configure the platform services for that application.

The NIST definition of PaaS

defines it as "the capability to deploy applications onto the cloud without requiring the consumer to manage the underlying cloud infrastructure." (note: paraphrasing here as the NIST folks don't seem to write in English)

Here's the problem with that definition: it mirrors exactly how 99% of Enterprise developers already work! In the enterprise, the functional equivalent of PaaS is IT. Once an enterprise developer is done with their app, they throw it over the wall to dev ops/app ops folks who magically push it through the production cycle.

For most developers, the value proposition articulated by PaaS vendors just doesn't seem all that different from what they can get from internal IT or external IaaS.

  • IaaS allows me to rent a data center with a credit card and zero delay versus going through a six month IT acquisition cycle - eureka!
  • SaaS allows me to deploy whole new business capabilities without a two-year funding and development cycle - hallelujah!
  • PaaS has a lot more to offer than just productivity, but so far, that is all customers understand about it - so they let out a collective yawn.


Until PaaS vendors find ways to connect their platform to solving critical IT and business problems, PaaS will remain an under-perfoming member of the cloud family.

Read the original blog entry...

About Christopher Keene
Christopher Keene is Chairman and CEO of WaveMaker (formerly ActiveGrid). He was the founder, in 1991, of Persistence Software, a San Mateo, CA-based company that created a new approach for managing data in high-transaction banking and communications systems. Persistence Software investors included Cisco, Intel, Reuters and Sun Microsystems. The company went public in 1999 on the NASDAQ exchange and was sold in 2004 to Progress software.

After leaving Persistence Software in 2005, Chris spent a year in France as chairman of Reportive Software, a Paris-based maker of business-intelligence tools, and as an adjunct professor and entrepreneur-in-residence at INSEAD, a leading graduate business school.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1



ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

The question before companies today is not whether to become intelligent, it’s a question of how and...
While some developers care passionately about how data centers and clouds are architected, for most,...
ChatOps is an emerging topic that has led to the wide availability of integrations between group cha...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting ch...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being soft...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know ...
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every ...
The cloud era has reached the stage where it is no longer a question of whether a company should mig...
The need for greater agility and scalability necessitated the digital transformation in the form of ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an over...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and ...
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they respon...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily ...
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - w...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Ser...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy hig...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis too...
"Cloud4U builds software services that help people build DevOps platforms for cloud-based software a...