Digital Edition

SYS-CON.TV
Cloud Migration Is Not Enough
Enterprises require Cloud Integration

 

Just as enterprises are dabbling in cloud migration by migrating virtualized instances into public clouds, along comes the hybrid cloud meme, offering enterprises the promise of building their own hybrid clouds out of both virtual and unmodified apps running in cloud- integrated data centers. Datamation predicted that the hybrid cloud management market would reach $3.6B by 2016.  That’s right; in three years that would make hybrid cloud a larger market in 2016 than Amazon's estimated $2B in 2012.

Last fall Gartner struck a very aggressive hybrid cloud tone at their December Data Center Conference in Las Vegas, the week after Amazon’s stellar public cloud tribute conference (for more perspective see my Two Weeks in Vegas blog discussing both events). Today Gartner and IDC are on the forefront of a hybrid cloud movement that may indeed become the enterprise response to Amazon’s sheer dominance of the public cloud market.

As predicted, 2013 could become a pivotal year for the evolution of cloud computing, beyond the confines of “take it or leave it (if you can) cloud and into robust hybrid architectures that deliver first gen hybrid cloud solutions like cloud devtest (cloud cloning), cloud failover (think of a more sophisticated form of disaster recovery leveraging the cloud) and ultimately cloud bursting, or the power to leverage a cloud only when needed (own the base, rent the spike).

All of these new hybrid cloud solutions, promise to transform how IT services are delivered, thereby transforming the business world (as reported by the LogicWorks “Gathering Clouds” blog).

The question then becomes: which tech companies will ultimately lead the emerging hybrid cloud category and offer a high profile alternative to the public cloud?  This is the kind of market opening that could be very interesting to the likes of VMware, Microsoft, HP and a host of service providers and well positioned tech players. See my piece at Seeking Alpha on hybrid as a whole new cloud.

 

About Greg Ness
Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1



ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are rep...
Serveless Architectures brings the ability to independently scale, deploy and heal based on workload...
Technological progress can be expressed as layers of abstraction - higher layers are built on top of...
When building large, cloud-based applications that operate at a high scale, it’s important to mainta...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it wil...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience w...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the m...
Big Switch's mission is to disrupt the status quo of networking with order of magnitude improvements...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the c...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, disc...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Ser...
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikerne...
SUSE is a German-based, multinational, open-source software company that develops and sells Linux pr...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (No...
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups bu...
Dynatrace is an application performance management software company with products for the informatio...
Yottabyte is a software-defined data center (SDDC) company headquartered in Bloomfield Township, Oak...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in developm...