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Amazon Web Services and the NetFlix Fix?
Do not be scared of clouds, however be ready, do your homework, learn and understand what needs to be done or done differently

I received the following note from Amazon Web Services (AWS) about an enhancement to their Elastic Compute Cloud (EC2) service that can be seen by some as an enhancement to service or perhaps by others after last weeks outages, a fix or addressing a gap in their services. Note for those not aware, you can view current AWS service status portal here.

The following is the note I received from AWS:

Announcing Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC

Amazon Web Services (AWS)
Amazon Web Services (AWS)
Dear Amazon EC2 Customer,

We are excited to introduce multiple IP addresses for Amazon EC2 instances in Amazon VPC. Instances in a VPC can be assigned one or more private IP addresses, each of which can be associated with its own Elastic IP address. With this feature you can host multiple websites, including SSL websites and certificates, on a single instance where each site has its own IP address. Private IP addresses and their associated Elastic IP addresses can be moved to other network interfaces or instances, assisting with application portability across instances.

The number of IP addresses that you can assign varies by instance type. Small instances can accommodate up to 8 IP addresses (across 2 elastic network interfaces) whereas High-Memory Quadruple Extra Large and Cluster Computer Eight Extra Large instances can be assigned up to 240 IP addresses (across 8 elastic network interfaces). For more information about IP address and elastic network interface limits, go to Instance Families and Types in the Amazon EC2 User Guide.

You can have one Elastic IP (EIP) address associated with a running instance at no charge. If you associate additional EIPs with that instance, you will be charged $0.005/hour for each additional EIP associated with that instance per hour on a pro rata basis.

With this release we are also lowering the charge for EIP addresses not associated with running instances, from $0.01 per hour to $0.005 per hour on a pro rata basis. This price reduction is applicable to EIP addresses in both Amazon EC2 and Amazon VPC and will be applied to EIP charges incurred since July 1, 2012.
To learn more about multiple IP addresses, visit the Amazon VPC User Guide. For more information about pricing for additional Elastic IP addresses on an instance, please see Amazon EC2 Pricing.
Sincerely,

The Amazon EC2 Team

We hope you enjoyed receiving this message. If you wish to remove yourself from receiving future product announcements and the monthly AWS Newsletter, please update your communication preferences.

Amazon Web Services LLC is a subsidiary of Amazon.com, Inc. Amazon.com is a registered trademark of Amazon.com, Inc. This message produced and distributed by Amazon Web Services, LLC, 410 Terry Ave. North, Seattle, WA 98109-5210.

Either way you look at it, AWS (disclosure I'm a paying EC2 and S3 customer) is taking responsibility on their part to do what is needed to enable a resilient, flexible, scalable data infrastructure. What I mean by that is that protecting data and access to it in cloud environments is a shared responsibility including discussing what went wrong, how to fix and prevent it, as well as communicating best practices. That is both the provider or service along with those who are using those capabilities have to take some ownership and responsibility on how they get used.

For example, last week a major thunderstorms rolled across the U.S. causing large-scale power outages along the eastern seaboard of the U.S. and in particular in the Virginia area where one of Amazons availability zones (US East-1) has data centers located. Keep in mind that Amazon availability zones are made up of a collection of different physical data centers to cut or decrease chances of a single point of failure. However on June 30, 2012 during the major storms on the East coast of the U.S. something did go wrong, and as is usually the case, a chain of events resulted in or near a disaster (you can read the AWS post-mortem here).

The result is that AWS based out of the Virginia availability zone were knocked off line for a period which impacted EC2, Elastic Block Storage (EBS), Relational Database Service (RDS) and Elastic Load Balancer (ELB) capabilities for that zone. This is not the first time that the Virginia availability zone has been affected having met a disruption about a year ago. What was different about this most recent outage is that a year ago one of the marquee AWS customers NetFlix was not affected during that outage due to how they use multiple availability zones for HA. In last weeks AWS outage NetFlix customers or services were affected however not due to loss of data or systems, rather, loss of access (which to a user or consumer is the same thing). The loss of access was due to failure of elastic load balancing not being able to allow users access to other availability zones.

Consequently, if you choose to read between the lines on the above email note I received from AWS, you can either look at the new service capabilities as an enhancement, or AWS learning and improving their capabilities. Also reading between the lines you can see how some environments such as NetFlix take responsibility in how they use cloud services designing for availability, resiliency and scale with stability as opposed to simply using as a cost cutting tool.

Thus when both the provider and consumer take some responsibility for ensuring data protection and accessibility to services, there is less of a chance of service disruptions. Likewise when both parties learn from incidents or mistakes or leverage experiences, it makes for a more robust solution on a go forward basis. For those who have been around the block (or file) a few times thinking that clouds are not reliable or still immature you may have a point however think back to when your favorite or preferred platform (e.g. Mainframe, Mini, PC, client-server, iProduct, Web or other) initially appeared and teething problems or associated headaches.

IMHO AWS along with other vendors or service providers who take responsibility to publish post-mortem's of incidents, find and fix issues, address and enhance capabilities is part of the solution for laying the groundwork for the future vs. simply playing to a near term trend theme. Likewise vendors and service providers who are reaching out and helping to educate and get their customers to take some responsibility in how they can use services for removing complexity (and cost) to enhance services as opposed to simply cutting cost and introducing risk will do better over the long run.

As I discuss in my book Cloud and Virtual Data Storage Networking (CRC Press), do not be scared of clouds, however be ready, do your homework, learn and understand what needs to be done or done differently. This means taking a shared responsibility one that the service provider should also be taking with you not to mention identifying new best practices, tools to be used along with conducting proof of concepts (POCs) to learn what to do and what not to do.

Some related information:
Only you can prevent cloud data loss
The blame game: Does cloud storage result in data loss?
Cloud conversations: Loss of data access vs. data loss
Clouds are like Electricity: Dont be Scared
AWS (Amazon) storage gateway, first, second and third impressions
Poll: What Do You Think of IT Clouds? (Cast your vote and see results)

Ok, nuff said for now.

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

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About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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