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Cisco CMO Will Say "Technology Marketers Must Balance Creativity with Business Accountability"
James Richardson To Address Chief Marketing Officer Council European Summit 2005

James Richardson (pictured), senior vice president and CMO, Cisco Systems, will use the occasion of an upcoming adress to the Chief Marketing Officer Council, an influential group of global technology marketing executives, to talk about the need for technology marketers "to balance creativity with business accountability."

The conference theme is "Perfecting the Art; Advancing the Science," and the CMO Council's European Summit is considered a premier thought leadership and networking event for decision makers from the technology and telecom industries.

It will convene at the Conrad Hotel in London in November. The CMO Council (www.cmocouncil.org) is based in Silicon Valley and its members control more than $45 billion in annual marketing and media expenditures and represent most major global brands. It's a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry.

Security officials at Cisco, in the meantime, recently released a patch to fix the Internet Operating System (IOS) problem that hit the headlines last week when researcher Mike Lynn chose to highlight an outstanting issue with IOS at the Black Hat Security Conference>

It also made the news last week for possibly contemplating the acquisition of Nokia, a rumor that some analysts say may have been deliberately planted to take the heat off Cisco's mismanagement of the Lynn affair.

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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Reader Feedback: Page 1 of 1

I seriously doubt this will help distract people from the fiasco with Mike Lynn.




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