Digital Edition

SYS-CON.TV
Google Attempts Ad Patent
Seeks to Gain Control of Ad Syndication Method

News of Google’s application for "incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner," has sent a new wave of anxiety through a technology industry that has seen many such broad claims by various companies over the years.

Google’s application, filed quietly on New Year’s Eve 2003, would grant it exclusive rights to an ad delivery method planned to be in common use by many companies today.

"(If approved), it would really stifle competition," said Forrester analyst Charlene Li in response to the news. "It would be a pretty powerful patent to have."

Word of the application surfaced this week in several blogs.

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Google Attempts Ad Patent. A patent applicaton filed by Google at the end of 2003 has surfaced. The application seeks to grant Google exclusive rights for 'incorporating targeted ads into information in a syndicated presentation format.'




ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

"We are a well-established player in the application life cycle management market and we also have a...
Historically, some banking activities such as trading have been relying heavily on analytics and cut...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provid...
Given the popularity of the containers, further investment in the telco/cable industry is needed to ...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking q...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How ...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access ...
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his ...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cl...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize exist...
Docker containers have brought great opportunities to shorten the deployment process through continu...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple ho...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud ...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented ...
"We work around really protecting the confidentiality of information, and by doing so we've develope...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the te...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the bu...
When shopping for a new data processing platform for IoT solutions, many development teams want to b...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be us...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organ...