Digital Edition

SYS-CON.TV
Microsoft "Searches" for Answers Apparently Taking Aim at Yahoo and Google
Apparently Taking Aim at Yahoo and Google

The history of Microsoft is one of eternal vigilance and a tendency toward total dominance. When it broke through the operating system clutter with MS-DOS in the early days, it did so by total commitment to gaining every desktop in the U.S. and around the world. When it saw that it was being left behind in the GUI world, it promulgated Windows as the singular interface that tied together PC systems from hundreds of producers.

Microsoft "missed" the Internet in its early days, but roared back with Internet Explorer to reclaim what it sees as its rightful position at the top of the pyramid. Now, in the burgeoning area/era of search, Microsoft again plans to be the market leader, apparently taking square aim at current industry leaders Yahoo and Google. The move should do nothing to increase the company's popularity in Silicon Valley, home of former Microsoft foes Digital Research, Apple, and Netscape.

Microsoft is "serious and committed" about expanding its Web search presence, according to company CEO Steve Ballmer during an analyst presentation at company headquarters in Redmond, WA.  "It is a Job 1 priority for our company, this transformation to services and the competition that it brings with Yahoo and Google and everybody else," he said.

Furthermore, the company sees growth potential in its newer product areas, such as software for cellular phones, and even believes it can expand its market share in its core products such as the Windows desktop and server operating systems and the Office programs, according to a report of Ballmer's remarks in the San Francisco Chronicle.

The company's bold ambitions impressed Rob Horwitz, co-founder of research firm Directions on Microsoft in Kirkland, Wash.

Although it's presumed that Microsoft's renascent efforts in the area of search will be closely tied to Microsoft Windows Vista, the former "Longhorn" Windows update schedueled for release next year, Ballmer did not say how the company would be doing this. But he did not that a "premium" version of Vista would be available with enhancements designed to attract business customers.


Steve Ballmer
About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Microsoft "Searches" for Answers Apparently Taking Aim at Yahoo and Google. The Redmond giant has not fallen asleep at the switch when it comes to search, but rather plans to continue to be the leading force in the entire computing universe. Tha is, if CEO Steve Ballmer's recent remarks are any indication.




ADS BY GOOGLE
Subscribe to the World's Most Powerful Newsletters

ADS BY GOOGLE

Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As au...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 20...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple ...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st I...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22n...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, disc...
In this presentation, you will learn first hand what works and what doesn't while architecting and d...
Modern software design has fundamentally changed how we manage applications, causing many to turn to...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical ...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provid...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, ...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, wi...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing w...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held Novemb...
Today, we have more data to manage than ever. We also have better algorithms that help us access our...