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Microsoft MGB 2005 Held In Atlanta In Wake of "Windows Vista" Revelation
Company Holds Major Meeting in Atlanta, Takes Over Downtown Hotels, But No Sign of Microsoft Name Anywhere

SYS-CON Media West Coast Bureau Chief Roger Strukhoff writes: As word comes that Microsoft “Longhorn” has been officially christened Microsoft Windows Vista, a major sales meeting is being held by Microsoft in Atlanta.


SYS-CON.TV's Roger Strukhoff reporting live
from Georgia World Congress Center

Longhorn, or Vista as it is now known, is scheduled for release in 2006. No specific details of the release date have emerged from the Atlanta meeting. Furthermore, there was no mention of the word “Vista” in the event collateral available at registration, and no direct connection drawn in the collateral between Vista and the aims of the MGB conference.

But it is clear from this event that Microsoft has started gearing up its effort to deploy and market its latest OS strategy in the near future. Local hotel executives told us that “Microsoft has taken over Atlanta” for this meeting, and a squadron of buses was shuttling event attendees to a major party that preceded the event’s opening.

SYS-CON has learned many other significant details concerning the meeting.


Stay tuned for the full coverage of MGB 2005 on SYS-CON.TV

Called MGB 2005, with the tagline “Going Beyond,” the meeting features several major tracks, being presented to Microsoft managers and partners from throughout the world.

The name “Microsoft” is not in evidence on any of the event’s signage or collateral relating to the meeting, clearly indicating the company’s concern for secrecy regarding the event’s proceedings. There were signs indicating an “MGB Dry Run” at one of the local hotels, and a satellite broadcasting truck stationed outside the Georgia World Congress Center.

According to event schedules, there are tracks about Developer and Platform Evangelism; Small, Midmarket Solutions and Partners (SMS7P); the Worldwide Public Sector; and Mobile and Embedded Devices (MED).

The Developer and Platform Evangelism features an Enterprise Keynote entitled, “One Microsoft in the Enterprise,” featuring Eric Rudder, Rick Devenuti, Gerri Elliott, Sanjay Parthasarathy, Simon Witts, and Maria Martinez.

The SMS&P features a keynote entitled, “Sustained Double Digit Growth,” presented by Orlando Ayala. So-called subtrack keynotes are being presented by Mark Lee and Steven Guggenheimer, Kurt Kolb, John Lauer and Orlando Ayala, and Kevin Wueste and Richard Flynn.

The Worldwide Public Sector keynote is being presented by several people as well, as is an Enterprise Shared Keynote in this track. The MED track features an overview by John Traynor, David Camp, and Jove Levy.

The overall agenda is extensive, and features subtrack and breakout sessions over a two-day period. Some other highlights include “The Office 12 Opportunity,” presented by Chris Capossela, Microsoft’s Corporate Vice President of the Information Worker Product Management Group; “Addressing the Unlicensed PC Challenge,” presented by a number of executives; and “Going Beyond the Competition: Accelerating Business Solutions Opportunity Through Marketing Excellence,” presented by Orlando Ayala, Tami Reller, and Craig McCollum.

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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Reader Feedback: Page 1 of 1

If Microsoft can have a product called "Windows Vista" then I assume that Vista Software (the authors of VistDB) can launch a product called "Microsoft DB" - or have I missed something and Vista Software is now owned by Microsoft?

Brad Goldberg, general manager of Windows product development at Microsoft, said this morning that the Vista name was aimed at "communicating the idea of clarity" but it makes me think that the view through the Windows might get foggy very suddenly because there won't be much enough before the beta release on August 3 and the PDC on September 13-16 in Los Angeles. What are folks in Atlanta saying about this?

Microsoft MGB 2005 Held In Atlanta In Wake of Windows Vista Revelation
Microsoft 'has taken over Atlanta' for a major sales meeting called MGB 2005 with a theme of 'Going Beyond.' This news comes in the wake of the emergence of the name Microsoft Windows Vista as the official name of the long-awaited Longhorn release. Longhorn, or Vista as it is now known, is scheduled for release in 2006. No specific details of the release date have emerged from the Atlanta meeting. Furthermore, there was no mention of the word ?Vista? in the event collateral available at registration, and no direct connection drawn in the collateral between Vista and the aims of the Microsoft MGB 205 conference.




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